Unlock new drivers of growth at the IPA Business Growth Conference 2026

Wednesday 8 July, in-person and virtual tickets available

After a year of relentless disruption, agencies are under growing pressure to find new ways to grow, profitably, sustainably and with confidence. The agencies that succeed over the next decade will be those that can evolve faster: strengthening client value, adapting their business models, and unlocking new drivers of growth.

Join us on Wednesday, 8 July, at the 2026 IPA Business Growth Conference for a morning dedicated to helping agency leaders do exactly that.

Bringing together economists, researchers and senior industry leaders, the half-day hybrid conference will explore the practical strategies, commercial shifts and leadership decisions that can help agencies grow stronger in a rapidly changing market.

Whether you’re focused on improving profitability, evolving your agency model, strengthening client relationships or positioning your business for long-term success, this conference is designed to give you ideas you can take back and apply immediately.

Attendees will discover:

A clearer understanding of the economic outlook and what it means for agency growth, investment and client demand.
Exclusive new research into how agencies are reshaping their operating models to drive future growth and competitiveness.
Practical guidance on shifting agency pricing beyond hours and outputs towards value creation, backed by real-world case studies.
Fresh insight into the changing expectations clients have of agencies and how successful businesses are responding.
A provocative session exploring competing visions for the future of advertising, tested and judged by impartial AI.
Evidence on why happier organisations perform better commercially and how agencies can build cultures that fuel growth.
Valuable opportunities to connect and exchange ideas with fellow agency leaders over lunch and networking.

This is an opportunity to step away from the day-to-day and focus on the bigger question facing every agency leader right now: How do you build an agency that can grow stronger, smarter and more valuable in the years ahead?

View the full agenda and secure your place