All In reveals next three actions addressing gender, Asian talent and ageism

The actions build upon data from the All In survey to develop a more inclusive advertising workforce.

Improving the experience and representation of Women, Asian talent and Older talent are the next three actions for the All In Action Plan, the UK advertising industry’s initiative to build a workplace where everyone belongs.

These new actions, announced today at RENEW 2022, have been developed by the AA’s Inclusion Working Group, formed by the Advertising Association, IPA and ISBA, in partnership with industry groups – WACL, MEFA (Media for All), and 40 Over Forty. The three new actions join All In actions covering Black talent, disabled talent and working class talent.

The new areas for action:

Action 4: Improve the experience and representation of women

Companies are asked to implement the Flexible First checklist. All In Census Data found that ten times more women than men believed parental leave negatively impacted their career progression (53% of women versus 5% of men). Women were six times more likely to be personally discriminated against because of their gender.

Action 5: Improve the experience and representation of Asian talent

Companies are asked to use the guide on the Advertising Association’s website developed by the All In Asian Working Group. 27% of Asian respondents reported they are likely to leave the industry due to a lack of inclusion and/or discrimination experienced.

Action 6: Improve the experience and representation of older talent

Companies are asked to implement All In’s Shared Experiences policy. Only 4% of respondents were aged 55-64 compared to 17% of the UK working population. 43% of that bracket reported they feel age limits their career.

Companies that evidence completion of the actions from the Action Plan will be awarded ‘All In Champion’ status in summer 2022. To help companies prepare, All In is running a series of free-to-attend sessions providing guidance on how to complete each action.

The third phase of the Action Plan will be revealed in the spring to mark the first anniversary of the All In Census, with the final three actions covering LGBTQ+, Mental Health and Physical Disability.

A summary of the All In Census findings, the All In Report and details of the Action Plan to date can be found on the All In Hub, as well as a directory of resources to help employers build an inclusive workplace, which now includes over 100 initiatives for companies to easily access. Sessions on how to implement the first three actions are available to watch on YouTube.

Kathryn Jacob OBE, Chair of the Inclusion Working Group and member of the Ageism and Gender groups; CEO of Pearl & Dean, said: "We are excited to be building momentum to the launch of the All In Champion status in June. With women being six times more likely to be personally discriminated against because of their gender than men, we desperately need to shift the dial to create workplaces that are fully inclusive. The new actions are designed with a clear path for companies to implement and make real change possible."

Says Leila Siddiqi, Associate Director, Diversity, IPA: "Following an unprecedented year of commitments from all industries towards improving diversity and inclusion policies, we welcome the new All In actions in the areas of women, Asian talent and older talent. Each comes with a realistic recommendation which could turbocharge our goodwill into meaningful action that helps create a real sense of inclusion and belonging for those in our industry."

For more visit the All In Hub
Last updated 07 December 2023