Mail Metro Media tops IPA Digital Media Owners Autumn Survey

The survey was undertaken between 13 September and 10 November 2021.

Agencies have named Mail Metro Media as the best media owner to work in the IPA Digital Media Owners Autumn 2021 Survey. Mail Metro had been the best Crossover Media Owner in the Spring 2021 Survey.

The survey shows 84.4% of respondents agreeing that the overall experience of working with Mail Metro was a good one. Mail Metro Media were followed by Teads (82.4%), Captify (82.2%) and Pinterest (81.0%).

While Mail Metro Media leads overall and among Crossover Media Owners, Teads tops Ad Networks/Exchanges, DSP and Sales Houses while Pinterest leads Online Pure Plays.

The IPA Digital Media Owners Survey highlights which media owners deliver the highest levels of service and which have shown a commitment to continually improving their digital standards.

Other key findings:

  • Despite a strong overall performance, Mail Metro Media does not lead any individual category, with five other media owner leading in different areas.
  • MiQ lead five different categories including quality of response to brief; understanding of own products; provision of innovative and creative solutions; ease of contact; and agency / media owner partnership.
  • Dennis Publishing leads in respect of dispute resolution, communication of new opportunities and regularity of contact.
  • Quantcast tops understanding of client objectives and strategies, Pinterest leads communication of direct contact with clients, while Global is the best crossover media owner in respect of exploitation of cross-media opportunities.

It is encouraging to see that despite all the disruption of the last two years that standards among digital media owners remain as high as ever across the board. Huge congratulations to Mail Metro Media, who are delivering outstanding results for their clients and topping the IPA Digital Media Owners Survey.

Amy Lawrence, Digital Director, MediaCom and Chair of the IPA Digital Marketing Group
Download the full Digital Media Owners Survey

 

The IPA Digital Media Owner Survey is released twice a year, in spring and autumn. For each survey a panel of planners, strategists, buyers and digital specialists rate only those media owners they have a working relationship with against a set of attributes on a seven-point scale from strongly agree to strongly disagree.

Last updated 24 November 2021