The IPA has announced the findings of its autumn 2022 poll revealing the best online media owners to work with, as voted for by agencies and digital specialists. According to the results, Azerion has taken the top spot for a second time, this time achieving the highest overall score in the history of the survey.
The survey, supported by True & North, which details which media owners deliver the highest levels of service and which have shown a commitment to continually improving their digital standards, shows that 95.5% of respondents agree that their overall experience of working with Azerion (including Inskin & Collective) was a good one. They were followed by GumGum (89.5%), Reach (89.4%) Blis (88.9%) and Quantcast (87.9%).
While Azerion lead overall and among Ad Networks/Exchanges, DSP and Sales Houses, Yahoo tops Online Pure Plays while Reach leads Crossover Media Owners.
At a time of economic uncertainty it is vital for agencies to know which media owners are committed to maintaining high standards and improving the experience for their clients.
"It is incredibly encouraging to see such high standards across the board, while those media owners that have slipped in recent months will know they need to pick up the pace. Congratulations to Azerion for once again topping the IPA Digital Media Owners Survey and for their remarkable result."
"In a market where advertising spend is shrinking, knowing what makes the difference in how clients and agency partners perceive you is essential. The survey findings highlight that the biggest opportunity for sales teams lies in learning how to deliver more high-value constructive conversations with their agencies, while knowing their product and being easy to reach are table stakes. The high performance of many UK media owners indicates that strong relationships with agencies are keeping standards high."
The IPA Digital Media Owner Survey is released twice a year, in spring and autumn. For each survey a panel of planners, strategists, buyers and digital specialists rate only those media owners they have a working relationship with against a set of attributes on a seven-point scale from strongly agree to strongly disagree.Download the full report