Loop Me tops IPA Digital Media Owners Spring 2026 Survey

In the survey, which details which media owners deliver the highest levels of service and which have shown a commitment to continually improving their digital standards, 90.5% of respondents said that their overall experience of working with Loop Me was a good one.

In addition to securing the overall top spot, Loop Me also led for Ad Networks/Exchanges, DSP and Sales Houses. Meanwhile, Reddit came top among Online Pure Plays and Mail Metro Media was the best-performing Crossover Media Owner.

Other key findings:

• Five other media owners had an overall score of 80% or above: Reddit (87.3.%), GumGum (86.3%), Blis (83.8.%), Mail Metro Media (83.3%) and Captify (82.9%).
• Despite leading the overall ranking, Loop Me did not top any individual categories. It does, however, perform consistently well across all categories and achieves a score in excess of 90% for ‘Excellent understanding of own products’ and ‘Ease of sales force contact’.
• Autumn Survey leader Blis tops six individual categories in the Spring Survey: ‘Understanding of client strategies and objectives’, ‘Excellent understanding of own products’, ‘Regularity of face-to-face or telephone contact’, ‘Creating a sense of agency/media owner partnership’, ‘Understanding of the agency's operating context’ and ‘Communication of direct client contact’.
• TikTok and The Guardian each led two categories, with TikTok top of ‘Provision of innovative/creative solutions’ and ‘Proactive communication of new opportunities’. Meanwhile, The Guardian was best for ‘Professionalism in dealing with disputes’ and ‘Understanding of how cross-media opportunities can be leveraged’.
• Reddit was named best for ‘Quality of response to brief’ and Captify topped ‘Ease of sales force contact’
• Spotify is the most improved media owner since Autumn 2025, increasing scores by 10 percentage points or more across six rankings. Facebook/Meta, Google (including YouTube) and Teads each improved by the same margin across four rankings.

Amy Lawrence, Head of Digital, EMEA, Publicis Imagine & Chair of the IPA Digital Marketing Group, said:

“In challenging times for the advertising industry, it is vital that agencies understand which media owners are committed to providing a consistently excellent service. It is therefore heartening to see such high standards across the board, and a significant number of media owners improving in many areas. Particular congratulations must go to Loop Me for topping the survey for the first time.”

The IPA Digital Media Owner Survey is released twice a year, in spring and autumn. Every January, agency members of the IPA Digital Media Group are asked to provide a list of their top trading partners from the previous year – no sensitive revenue data is shared. These individual lists are then aggregated to form a survey of the top 25 media owners for both the Spring and Autumn surveys of that year. Each year, there is a degree of churn in which vendors appear on the questionnaire and others, therefore, drop off. Featuring on the survey questionnaire is therefore a factor of scale, especially relative scale, rather than service levels.