The world’s number one professional advertising qualification, the IPA Foundation Certificate, has added real-world scenario-based tasks to its syllabus to help delegates understand how to translate the learning into the day-to-day life of an advertising practitioner.
Using Tesco as a case study, the new look qualification tasks learners with outlining what they would do when working on the account and explains how BBH and MediaCom responded to each situation on their way to IPA Effectiveness Awards Grand Prix in 2020.
In addition, the 2023 IPA Foundation Certificate looks at key industry issues around sustainability and inclusivity such as measuring and reducing carbon emissions in the work we do, consumer attitudes to sustainability and greenwashing, in-ad representation, and ED&I in the workplace and media choices.
Other new additions include top tips for effective working relationships, a look at the impact of Covid on the workplace, and techniques that anyone can use to be more creative.
Aimed at newcomers or career switchers starting in advertising or media, the IPA Foundation Certificate helps delegates hit the ground running by providing a broad overview of the advertising landscape through 30 hours of online learning, culminating in a two-hour online exam. The learning is split across seven modules emphasising the link between creativity and business value: