Foundation Certificate

A journey through the entire brand communications process in just 30 hours of flexible online learning.

Kick start your career in advertising with the IPA Foundation Certificate. With 16,000 graduates in over 60 countries, the IPA Foundation Certificate is the world's number one professional advertising qualification.

Foundation Certificate

Who is this qualification for?

Anyone with less than a year’s experience in an advertising, marketing or communications role. From recent graduates in their first year to people entering the industry from another profession.

What are the benefits?

  • Gain an essential overview of all areas of advertising
  • Understand consumers, their motivations and how to influence purchasing decisions through the science of choice
  • Learn how to write strategies that sell, the roles of different media, how to use data and how to measure the success of your work.
  • Earn the confidence to perform your role with confidence and expertise

 View the full Foundation Certificate syllabus.

How is the qualification delivered and assessed?

  • 30 hours of online learning accessible through the IPA website on any device, or via the IPA Learning app.
  • You should allow for 2 months of study prior to sitting the exam.
  • Formal 2-hour online exam. 3-hours in non-English speaking countries.
  • If you pass the exam, you will be awarded a digital certificate of completion and 2 MIPA stars towards personal accreditation.

For more information, download the qualification brochure here.

How do you book onto and access the qualification?

Please select your chosen exam date from the ‘Intakes’ drop down on this page and proceed to checkout.

Once booked, you can access and start your online learning via the IPA website. To access, please head to your personal IPA portal via the profile icon and click on ‘Training’. Or, visit your personal Training page here.

If you are based outside of the UK, please visit the Foundation Certificate (global) booking page.

Free Learning for IPA Members

IPA Members can access the Foundation Certificate online learning free of charge. Simply select “Free Learning for IPA Members” from the Intakes drop down.

NOTE: The free online learning intake is not inclusive of an exam date. To achieve the Certificate, you must book onto, sit and pass an exam.

2021 UK Exam Dates


Booking Deadline Members

Booking Deadline Non-Members

22 February 2021 18 January 2021 18 December 2020
26 April 2021 26 March 2021 27 February 2021
28 June 2021 24 May 2021 26 April 2021
27 September 2021 27 August 2021 30 July 2021


  • Members: £250 + VAT
  • Non-Members: £500 + VAT


The Foundation Certificate Qualification Policies are applicable to all exam bookings.

We operate a 14-day cancellation policy. Please view the Qualification Policies for further details.

For more information, please email

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