Foundation Certificate

Kick start your career in advertising with this award winning, internationally recognized qualification. Written for the industry, by the industry, using live webinars, online forums, expert videos and podcasts, this is the definitive programme for newcomers who are ambitious to move to the next level. It’s a super-concentrated opportunity to gain an overview of the whole industry with just 30 hours of flexible online learning.

Foundation Certificate

Members can access the online learning for free by clicking on the intake dropdown and booking themselves on to the ‘Foundation Certificate Free Learning’. You will then be able to access the online learning in ‘Events & CPD – Training’ via the profile icon.

Who is this qualification for?

Individuals with less than a year's experience in an advertising, marketing or communications role. From recent graduates in their first year to young professionals just starting out or people entering the industry from another profession. 

What are the benefits?

  • Instead of taking years to gain an essential overview of all areas of advertising – this course will take you on a journey through the entire brand communication process in just 30 hours.
  • Gain an appreciation of the creative process, from fostering creativity in your everyday environment to understanding the invaluable role of media.
  • Discover the importance of effectiveness to the industry and the development of theories such as those from Les Binet and Peter Field.
  • Build on your knowledge of the client and agency roles and the marketing tools available to today’s marketers and agencies while understanding how to perform your role with confidence and expertise
  • Join the 12,000 people who have taken the qualification since 2003

View the full Foundation Certificate syllabus.

FREE Foundation Certificate Workshop

If you are interested in taking the Foundation Certificate you may like to attend one of our free workshops. They have been designed to support you by taking you through some of the fundamental areas of the Foundation Certificate. Register for an IPA Foundation Certificate Workshop  now.

How the learning is delivered and assessed

This qualification is delivered via 30 hours of online learning, split across 7 modules which can be accessed and downloaded when it suits you on any device or via the IPA Learning app.

Gwyn March is the dedicated tutor for this qualification, available to answer candidate’s queries right up until their exam date.

A formal 2-hour exam is held in February of each year in examination centres across the UK. Candidates will need to answer five short-form essay questions.

The pass grade for the final exam is 50%. Candidates who pass will be awarded a digital certificate of completion and 2 MIPA stars towards personal accreditation.

Exam date

The 2018/19 intake exam will take place on Monday 25th February 2019 in examination centres across the UK.

Please note: a location will need to have at least 10 candidates booked for us to proceed with the exam at that location.

For more information or if you're unsure whether we run an exam in your city, email - we’re here to help you as much as we can.

View IPA Foundation Certificate Policies

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