Kick start your career in advertising with this award winning, internationally recognised qualification. Written for the industry, by the industry, using live webinars, online forums, expert videos and podcasts, this is the definitive programme for newcomers who are ambitious to move to the next level. It’s a super-concentrated opportunity to gain an overview of the whole industry with just 30 hours of flexible online learning.
Bookings for the February 2019 exam have now closed. Bookings for the February 2020 exam will open in October.
IPA members can continue to access the online learning for free without an exam booking by booking themselves onto the 'Free Learning for IPA members'.
Individuals with less than a year's experience in an advertising, marketing or communications role. From recent graduates in their first year to young professionals just starting out or people entering the industry from another profession.
View the full Foundation Certificate syllabus.
If you are interested in taking the Foundation Certificate you may like to attend one of our free workshops. They have been designed to support you by taking you through some of the fundamental areas of the Foundation Certificate.
The Foundation Certificate 2018/2019 exam is now over. Workshops for the 2019/2020 intake will be available in Q4 of this year.
This qualification is delivered via 30 hours of online learning, split across 7 modules which can be accessed and downloaded when it suits you on any device or via the IPA Learning app.
Gwyn March is the dedicated tutor for this qualification, available to answer candidate’s queries right up until their exam date.
A formal 2-hour exam is held in February of each year in examination centres across the UK. Candidates will need to answer five short-form essay questions.
The pass grade for the final exam is 50%. Candidates who pass will be awarded a digital certificate of completion and 2 MIPA stars towards personal accreditation.
The 2018/19 intake exam took place on Monday 25th February 2019 in examination centres across the UK.
Please note: a location will need to have at least 10 candidate booked for us to proceed with the exam at that location.
For more information or if you're unsure whether we run an exam in your city, email email@example.com - we're here to help you as much as we can.