IPA dismisses claims of media boycott

IPA Director General Paul Bainsfair

The IPA has dismissed MP claims that some agencies are boycotting certain Ofcom-regulated TV channels.

Advertising agencies work closely on a case-by-case basis with individual clients to agree the media plans for advertising campaigns. Advertisers are perfectly entitled to advertise wherever they wish within legal advertising channels. There is no collective boycott of any Ofcom-regulated channel.

Paul Bainsfair, Director General, IPA
Read the full letter from the MPs via Campaign magazine
Last updated 01 May 2024