Four agencies join IPA membership

Altavia UK

More and more often our clients are asking us what works and what is a waste. As a result, we are increasingly committed to building a culture of effectiveness across the entire agency. From insight to execution, we are assessing what contributes to the long term growth of our clients. We're excited to be part of the IPA and being able to access their world-class resources to improve and elevate our work.

We are actively targeting the IPA Effectiveness Accreditation to help structure our drive for continuous improvement and to demonstrate to the marketing community our commitment to being effective. Shopper marketing is underrepresented in conversations around effectiveness and through our membership, we want to advocate for complicated work we do and champion the measurable business impact that comes from strategic retail activations.

Havas Market and Havas Forward Media UK

Joining the IPA offers clear strategic and commercial benefits. It provides industry credibility, signalling high professional standards to clients and talent. It also gives access to best-in-class training and accreditation, helping to build capability across all levels of the agency.

The IPA’s thought leadership and effectiveness frameworks enable better decision-making and help demonstrate the real impact of marketing investment. In addition, membership strengthens talent attraction and retention, while offering valuable networking and collaboration opportunities. Finally, the IPA acts as a strong industry voice, representing agencies on key issues and future developments.

For our agencies, the IPA can play a critical role in driving performance. It will help build skills at scale, ensuring consistent development and higher-quality work. Access to effectiveness tools will support stronger client outcomes and better commercial results. It also reinforces client trust, embedding professionalism and transparency in how we operate.

Overall, IPA membership will enhance our reputation, support growth, and help future-proof the business by keeping us aligned with evolving industry standards and best practice.

Iris London

For 26 years, Iris has grown up as an outsider. We carved our own path, built our own methods for connecting brands to audiences, and developed a perspective on creativity and effectiveness that is entirely our own.

Joining the IPA is the beginning of a new chapter. We are excited to bring that hard-won experience into the IPA's extraordinary community of expertise, research and thought leadership, and equally grateful for what we stand to gain: world-class training, evidence-based insight, and peers who hold advertising to the same high standards we do.

We share a belief that advertising, done with real creativity and purpose, is more commercially vital now than ever. Helping to build that case, collectively, is something we are genuinely passionate about.

The industry's choice has never been starker: Participate or Perish. We are proud to stand alongside the IPA and help shape the future this industry deserves.

Welcoming our new members, IPA Director of Membership Tom Mott said:

"I am delighted to welcome Altavia UK, Havas Market UK, Havas Forward Media UK and Iris London into IPA membership. They will be fantastic additions to our wide-ranging community of agencies of different shapes, sizes and specialisms around the UK."