Two agencies join IPA membership

Stitchy London

Why we’re joining the IPA:

Stitchy is a young independent agency with big ambitions, so joining the IPA feels like an important step in our development. We want to help build the next generation of the agency model, combining the rigour of brand strategy and marketing science with the platform, creator and publishing expertise that has emerged from social.

The IPA gives us access to a community, standards, training and expertise that can help us grow responsibly without losing what makes us distinctive. We’re also keen to contribute to the wider industry as we grow.

Work we’re proud of:

We’re particularly proud of our new (and very well received) integrated campaign Hargreaves Lansdown’s Active Savings, “Don’t Tolerate Inactive Banks”. Built around the contrast between active savings and inactive banks, the campaign runs across TV and VOD, OOH, radio, print, social, creators and PR.

It’s our first major above-the-line campaign and a good expression of our post-social approach: starting with one strong strategic idea and designing how it travels across the entire communications system.

Vector Media

Why we’re joining the IPA:

Pioneering a new service-based, partnership approach in media, Vector Media provide clear communication, tailored direction and exceptional service designed to empower clients.

Joining the IPA aligns directly with Vector Media’s core pillars:

• Objective: To deliver tailored direction free from legacy thinking, Vector relies on strategic objectivity. The IPA’s data, benchmarking tools and effectiveness frameworks enable us to validate our strategies against real business outcomes, ensuring relentless focus on commercial value and measurable client growth.
• Decisive: In a complex media landscape, success depends on confident decision-making. The IPA’s legal resources, industry data and professional development supports faster, better-informed commercial choices, helping Vector manage risk and deploy modern media strategies that drive growth and attract ambitious talent.
• Accountable: Vector was built on outcomes, not outputs. As an agency that guarantees performance, IPA membership provides independent validation of our financial, operational, professional standards, reinforcing our commitment to accountability and proving the strength of our business model.

Work we’re proud of:

Vector were proud to work on Cotswold Outdoor’s return to Brand Investment campaign, #WeSpeakOutdoors. To demonstrate the measurable impact of brand, Vector used their customer segmentation to build targetable audiences to power video-first strategies across AV, YouTube, and social, with location-based OOH bringing it into the real world.

Welcoming our new members, IPA Director of Membership Tom Mott said: