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EFFWorks
Marketing effectiveness is not just a 'nice to have'. It is a key factor in business culture and growth. EffWorks is a reservoir of learning, research and debate established by the IPA and a host...
IPA EffWorks Global returned in full force for 2021 with an in-person event for 300 in London and virtual sessions for almost 4000 online. Between 12 and 15 October our growing effectiveness...
The EffWeek conference was a sell-out success again in 2019. For those who couldn’t be there, here’s a summary.
Customer experience is a battleground for brands. Almost 90 per cent of companies say they primarily compete on the customer experience they offer, and businesses increasingly look to this area to...
News
IPA Director General Paul Bainsfair denounced the 'unacceptable behaviour' from Keurig Dr Pepper in asking agencies to accept 360-day payment terms.
Published
1 December 2022
Blog
From haptics to holograms and Hyperloop, what are the latest US tech trends and companies that UK’s adland should be paying attention to?
Janet Hull
15th November 2018
Page
The Effectiveness Awards are the most rigorous and revered competition of their kind, with participating agencies, clients and media owners proving that their communications activity has paid back.
19 December 2023
With the cost of living crisis high on everyone’s agenda, this special IPA hub has been set up to curate current IPA thinking on how and when to have those difficult conversations about advertising, media and marketing spend.
28 September 2022
Whatever your role in adland, we’ve got you covered with our range of IPA podcasts.
5 July 2023
