This is an industry that takes sustainability seriously, that knows it matters to consumers, to our people and to those looking to join the industry.
As a result, we have educated ourselves about the carbon footprint of making ads or even running virtual events; and how to run our own businesses.
"A network of advertising insiders working together to reshape our industry to tackle climate change." One of their many initiatives and training is #ChangeTheBrief Alliance - a not-for-profit partnership between agencies of every size and type - media, creative, design, PR - and their clients, learning and acting together to directly address the challenge of the climate crisis by promoting sustainability via every channel available to them.
The Alliance provides an on demand and face to face learning programme and community to all of its members, offering insights and expert advice at a category level on how we can adapt our work to promote more sustainable choices and behaviours in line with a zero-carbon world."
Completing the Ad Net Zero Essentials Certificate gives learners:
Lots of different free resources such as the carbon calculator and sustainable production training.
The Media Carbon Calculator calculates the carbon emissions associated with a media plan based on the media mix. It uses a range of data sources, including DEFRA electricity emissions factors and device power outputs and energy intensity to determine the carbon footprint of a media plan at channel level.
A 20-minute film of senior people from Elvis and Iris explaining about the hidden measure to date in advertising effectiveness.
Since 2009 they have supported and trained the production industry to make 1000 ads, films, tv shows in sustainable best practice. They provide help for D&I. "The next generation of crew know only one way to shoot - sustainably. Graduates of the training who we’ve placed on shoots have all moved on from being a Green Steward to starting their production careers.’"
"Certified B Corporations, or B Corps, are companies verified by B Lab to meet high standards of social and environmental performance, transparency and accountability. Here is free knowledge and tools to help join the 600 UK companies with this status."
Planet Pledge is a Chief Marketing Officer led framework designed to galvanise action from marketers to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the United Nations Sustainable Development Goals. One very useful resource is all the listed tools such as the Wayfinder from The Stockholm Resilience Centre.
Training for local campaign groups.
21 environmental films - movie night? Lots of other knowledge on this site: e.g. best places to live to avoid climate change and guidelines to avoid greenwashing in marketing.
Online short course - "Learn to argue the business case for sustainability, develop integrated sustainability strategies, and implement them throughout your sphere of influence."
Very cerebral but gives the global picture.
A great place to find a speaker to come to your office and talk about an aspect of climate change and how to take action.