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IPA publishes compendium exploring the evolution of UK marketing investment
An in-depth exploration of how the IPA Bellwether Report has captured the evolution of UK marketing investment over the past two-and-a-half decades.
“The Price Isn’t Right”: New IPA report urges agencies to rethink commercial models
Agencies must ensure that the prices they charge accurately reflect the value they deliver, according to a new IPA report, ‘The Price Isn’t Right’.
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About Learning and Continuous Professional DevelopmentBlog
For our members, Belgrave Square continues to be a forum where they can meet and debate key industry issues, and look to the IPA to form policy. It is this engagement with the agency frontline and their engagement with our CPD programme that enables us to advance the profession of advertising.