The IPA Sustainability Essentials Certificate is a practical and positive introduction to sustainability for advertising and media agencies.
From climate to pollution and from diversity to biodiversity, the qualification explores the challenges that shape our environment, society and economy, both globally and in the UK – and the actions that agencies can take in response.
The qualification sets sustainability in a practical context. Professionals find out what it takes to be part of a sustainable agency, and discover tools, frameworks and resources, aimed at both creative and media agencies.
Learners can explore sustainable relationships with suppliers, clients and industry peers and understand the influence of advertising on consumers, including the responsibility to avoid greenwashing.
Along the way, there are chances to apply sustainability knowledge. The qualification includes practical pointers, case studies, and opportunities to reflect on a more sustainable future.
Aimed at anyone working in advertising, media or marketing communications who wants to build a strong foundation in sustainability and understand the role our industry can play in creating positive change.
View the full Sustainability Essentials Certificate syllabus.
The Sustainability Essentials Certificate comprises approximately 20 hours of online learning across five modules. Learners can work through the programme at their own pace, building a practical understanding of sustainability and its relevance to advertising, media and communications before completing the final assessment.
Explores climate change, biodiversity loss and pollution.
Covers ESG, sustainability reporting, circular economy principles and AI.
Explores business cases, goal setting and sustainability frameworks.
Covers sustainable behaviours, inclusive communications and greenwashing.
Focuses on practical actions and the IPA Agents of Change framework.
This qualification provides a practical understanding of sustainability and its relevance to advertising, media and communications. By the end of the programme, learners will be equipped to contribute positively to sustainability initiatives within their organisation, client work and wider professional practice.
Please select your intake from the ‘Intakes’ drop down on this page and proceed to checkout.
Once booked, you can access and start your online learning via the IPA website. To access, please head to your personal IPA portal via the profile icon and click on ‘Learning’. Or, visit your Learning page.
Learners must complete this qualification by 31 December of their intake year.
Once booked your learning access will be granted in January 2027.
If you are purchasing the Certificate as a business based outside of the UK and believe you should not be charged VAT on the sale, please get in touch with [email protected]. If your business is based in the EU, we will ask you to confirm your VAT number before making your booking. This VAT number will be recorded as part of your sale transaction. If your business is based outside the EU, we will ask for further evidence of your business location.
For more information, please email [email protected].
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