Ad Net Zero Essentials Certificate

Best practice in sustainability for advertising professionals.

We will be updating the learning for this qualification for launch in 2024. Please note that if you book on the 2023 version of this qualification you will need to complete your Ad Net Zero Essentials exam by 31 December 2023, as the new 2024 version of the learning will go live after that date.

This qualification is for UK candidates. Find out more about the Global Ad Net Zero Essentials Certificate.

Ad Net Zero Essentials Certificate is a qualification to help people working in the advertising and marketing services industries understand the climate crisis and the actions to achieve net zero emissions from the development, production and media placement of advertising by 2030.

71% of people working in the UK advertising industry are worried about the negative impacts of our industry on the environment. This qualification aims to empower individuals with the knowledge and practical skills to become genuine agents of change and positive action.

Who is this qualification for?

This qualification is for anyone in the industry who wants to learn more about how to work in a more sustainable way and wants to be part of the change required by the sector in this critical decade for climate action.

Encouraging completion of this course demonstrates a company’s commitment to action on the climate crisis, as well as ensuring employees have an up-to-date understanding of the opportunities and challenges facing our industry on the path to net zero.

The course also aims to drive dialogue with agencies and clients alike to embed sustainable goals in campaigns across the industry.

What are the benefits?

Completing the Ad Net Zero Essentials Certificate will allow you to gain:

  • An essential understanding of the climate crisis
  • Appreciation of our industry’s role to take positive climate action
  • Techniques to measure the carbon emissions related to the work we produce across the advertising process and how to go about reducing them
  • Provocation about what we can do as advertising and marketing services professionals to promote a more sustainable way of life
  • Guidance on how to avoid greenwashing in advertising

 The qualification offers:

  • Data and research in sustainability and advertising
  • The latest real-world insights from industry leaders
  • Examples of best practice work from companies from all over the world
  • A range of content formats including interactive activities
  • Practical tips and take outs to implement in our day-to-day work

View the full Ad Net Zero Essentials Syllabus.

Ad Net Zero logo

Ad Net Zero Essentials Certificate online learning devised by Ad Net Zero.

How is the qualification delivered and assessed?

  • A digital certificate of completion and 1 MIPA star towards personal accreditation is awarded to all delegates who successfully pass the exam.
  • 10 hours of online learning accessible through the IPA website on any device, or via the IPA Learning app.
  • Learning devised by Ad Net Zero, the UK advertising industry’s initiative to help UK advertising respond to the climate crisis caused by CO2 emissions, headed by the Advertising Association, ISBA and the IPA.
  • Culminates in an online 30-minute multiple choice exam.

How do you book onto and access the qualification?

Please select your intake from the ‘Intakes’ drop down on this page and proceed to checkout. Once booked, you can access and start your online learning via the IPA website. To access, please head to your personal IPA portal via the profile icon and click on ‘Learning’. Or, visit your personal learning page.

Please note: Your access to the online learning will expire on your intake end date, or when you achieve the Certificate, whichever is sooner. Please view the Ad Net Zero Essentials Certificate Qualification Policies for further details.

Booking for non-members looking to purchase a number of delegates on the Certificate

Alternatively you can get in touch with


  • Members: £60+VAT
  • Non-Members: £120+VAT

If you are purchasing the Certificate as a business based outside of the UK and believe you should not be charged VAT on the sale, please get in touch with If your business is based in the EU, we will ask you to confirm your VAT number before making your booking. This VAT number will be recorded as part of your sale transaction. If your business is based outside the EU, we will ask for further evidence of your business location.


The Ad Net Zero Essentials Certificate Qualification Policies and the Professional Development Terms and Conditions are applicable to all 2023 bookings. Please see the Ad Net Zero Essentials Certificate Qualification Policies for all 2024 bookings.

We operate a 14-day cancellation policy. Please view the Policies for further details.

For more information, please email

Please note: if you are taking one of our courses or qualifications through your employer or educational establishment, we may need to share your information - including your course or qualification results - with them. For further details about how we treat your personal data, please see our privacy policy.

The pressing challenge of climate change requires a system-wide and fundamental response from our industry to change the way we work in order to change the work we make. This new training qualification arrives at the right moment for us to take responsibility as individuals to learn and put into practice techniques and approaches that are all geared towards positive climate action. I encourage everyone in our industry, from brands through to agency teams, from media-owner sales teams to ad tech providers, to take the time to achieve this qualification.