Agencies must be strong, both creatively and commercially to succeed. This qualification will introduce you to the fundamentals of agency and client business commercially, so you can incorporate that learning into your day to day work as early as possible.
Primarily for Senior Account Manager and Account Director level (or equivalent), the qualification is also suitable for any staff who want to raise their commercial nous and get a better understanding of the commercial factors influencing agencies and clients.
The IPA Commercial Essentials Certificate is designed to give candidates an introductory understanding of the following:
These areas are divided into seven online modules, each of which provides the insights and tools you will need to get started on your commercial career in advertising.
Visit the full Commercial Essentials Certificate syllabus.
Once booked, you can access and start your online learning via the IPA website. To access, please head to your personal IPA portal via the profile icon and click on ‘Training’. Or, visit your personal Training page.
Non-members must complete this qualification by 31 December of their intake year.
The Commercial Essentials Certificate is free for IPA members. There is no completion deadline for IPA members, unless one has been set for you by your employer.
The IPA Commercial Certificate was devised by the IPA Commercial Leadership Group with the content written and provided by Janet Markwick, a former Agency CFO and Global Chief Commercial Officer, in partnership with Rhona Glazebrook, an experienced Global Account Lead and Managing Partner.
The Commercial Certificate Qualification Policies are applicable to all bookings.
We operate a 14-day cancellation policy. Please view the Qualification Policies for further details.
Please see the Special T&Cs for our Ukraine Programme.
For more information, please email firstname.lastname@example.org.