Master the essentials of digital performance marketing and get your career off to a great start.
Discover the key disciplines in digital marketing, including SEO and Paid Search, and develop the skills you need to plan and implement successful digital marketing campaigns.
This qualification is designed for junior practitioners working in the communications industry, particularly those in their first year in a digital agency or specialist digital role, as well as more experienced professionals looking to expand their digital marketing knowledge and skills.
For more information, download the qualification brochure.
The Digital Performance Essentials Certificate comprises 30 hours of online learning across seven modules, supported by practical examples, case studies and recommended resources. Learners can study at their own pace before completing the final exam.
Learn how to plan and execute effective email campaigns, from building subscriber lists to creating compelling content and leveraging automation tools.
Develop an understanding of how to plan, create, and optimise paid campaigns across social media platforms, including how to write effective ad copy and track performance.
Delve into the workings of major e-commerce platforms like Amazon, eBay, and Etsy. Learn how to build seller profiles, optimise listings, and assess the right platform for your product.
Get hands-on with Google Ads, covering campaign types, keyword strategies, bidding methods, and account structure to drive measurable results across Google’s network.
Explore the evolution of display advertising from banner ads to sophisticated programmatic systems. Learn how to refine targeting, manage campaign bids, and align campaigns with business goals.
Understand the principles of performance-based marketing, including types of affiliates, how affiliate networks operate, and how to manage campaigns effectively using real-world case studies.
Gain a strong foundation in Search Engine Optimisation, including ethical SEO practices, historical updates, and essential strategies to improve organic visibility.
View the full Digital Performance Essentials Certificate syllabus.
This qualification provides a practical foundation in digital performance marketing. You will develop an understanding of the key channels, tools and techniques that drive effective digital campaigns, including search, social, display, affiliate, email and e-commerce marketing. You will learn how different digital disciplines work together to deliver measurable business results, build confidence in planning, executing and optimising campaigns, and strengthen your ability to work effectively with specialist teams, clients and partners. By the end of the qualification, you will be able to apply digital performance best practice in your day-to-day role, make more informed marketing decisions, and demonstrate a recognised foundation in digital performance marketing to support your future career progression.
If you are purchasing the certificate as a business based outside of the UK and believe you should not be charged VAT on the sale, please get in touch with [email protected]. If your business is based in the EU, we will ask you to confirm your VAT number before making your booking. This VAT number will be recorded as part of your sale transaction. If your business is based outside the EU, we will ask for further evidence of your business location.
For more information please email [email protected].
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Putting new joiners through the qualification will not only take the pressure off more senior staff, but give your new joiners a self-service learning platform where they can build confidence by developing knowledge away from their day-to-day team environment