Master the basics of Digital Performance Marketing and get your career off to a great start with this brand new certificate. You’ll cover the key disciplines in digital marketing including SEO and Paid Search and develop the skills you need to plan and implement successful digital marketing campaigns. To reflect the pace at which digital is changing, the learning content is continuously reviewed.
To book please select Intake on the left hand side of the page. If you have made a booking for this qualification, you will be able to access your online learning in Events & CPD/ Training via the profile icon.
Specially designed for junior practitioners working in the communications industry. You may be in your first year within a digital agency or specialist department. It’s also ideal for more experienced individuals looking to add knowledge of digital to their existing skill set.
The 10 hours of learning is delivered across 5 modules that can be completed at your own pace, in your own time. Candidates can access and download the learning through the IPA website on any device, or via the IPA Learning app.
A mandatory, multiple choice self-test, available in the online learning, must be passed before the exam date.
This assessment can be re-attempted as needed until you achieve a 75% pass grade. If the candidate does not pass this assessment by the exam date, the final exam will not be accessible to them and they must follow deferral or cancellation policy.
The qualification is then assessed via a formal 70-minute online exam at a set date and time, 105-minutes in non-English speaking countries. Candidates must answer 12 short-form essay questions.
The pass grade for the final exam is 50%. Candidates who pass the exam will be awarded a digital certificate of completion.
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Putting new joiners through the qualification will not only take the pressure off more senior staff, but give your new joiners a self-service learning platform where they can build confidence by developing knowledge away from their day-to-day team environment