Digital Performance Certificate

Master the basics of Digital Performance Marketing and get your career off to a great start with this brand new certificate.

Master the basics of Digital Performance Marketing and get your career off to a great start with this brand new certificate.

You’ll cover the key disciplines in digital marketing including SEO and Paid Search and develop the skills you need to plan and implement successful digital marketing campaigns. To reflect the pace at which digital is changing, the learning content is continuously reviewed.

Who is the qualification for?

For candidates based in the UK. Specially designed for junior practitioners working in the communications industry. You may be in your first year within a digital agency or specialist department. It’s also ideal for more experienced individuals looking to add knowledge of digital to their existing skill set.

What are the benefits?

  • Gain an essential grounding in how to be a successful client manager and strategic thinker.
  • Become better at briefing, planning and executing digital marketing campaigns.
  • Understand each of the key disciplines in digital marketing, providing you with a background knowledge that will enable you to hold your own in team and client meetings.
  • Learn how to buy traffic through display marketing and how to manage successful campaigns.
  • Explore how SEO has evolved and how to make it work for you
  • Understand affiliate marketing, what’s involved and how to manage campaigns successfully
  • Learn about Paid Search and how to efficiently manage your keyword strategies.
View the full Digital Performance Certificate syllabus.


Introducing- The IPA Digital Performance Certificate from The IPA on Vimeo.

How the learning is delivered and assessed

  • The 10 hours of learning is delivered across 5 modules that can be completed at your own pace, in your own time. Candidates can access and download the learning through the IPA website on any device, or via the IPA Learning app.
  • A mandatory, multiple choice self-test, available in the online learning, must be passed before the exam date.
  • This assessment can be re-attempted as needed until you achieve a 75% pass grade. If the candidate does not pass this assessment by the exam date, the final exam will not be accessible to them and they must follow deferral or cancellation policy.
  • The qualification is then assessed via a formal 70-minute online exam at a set date and time, 105-minutes in non-English speaking countries. Candidates must answer 12 short-form essay questions.
  • The pass grade for the final exam is 50%. Candidates who pass the exam will be awarded a digital certificate of completion.

Online exam dates:

  • 4th December 2019
  • 1st April 2020
  • 1st July 2020
  • 30th September 2020
  • 2nd December 2020

For more information email

View Digital Performance Certificate Policies


  • Members: £200 + VAT
  • Non-Members: £400 + VAT

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Putting new joiners through the qualification will not only take the pressure off more senior staff, but give your new joiners a self-service learning platform where they can build confidence by developing knowledge away from their day-to-day team environment