Develop a greater understanding and a more forensic, critical thinking approach to the evaluation of your campaigns with the Eff Test.
The IPA has decided to temporarily suspend fees for its entire suite of courses, qualifications and exams for IPA member agencies, their employees and IPA personal members until 2 October 2020. Please ensure you familiarise yourself with our COVID-19 Free Learning Scheme Terms and Conditions before making your booking.
Due to popular demand for online learning during the outbreak of COVID-19, we are running additional Eff Test exams on the current course content on 23 July and 24 September 2020, free for IPA members.
IPA members can also access the learning for free without an exam booking by booking onto 'online learning for IPA members'. However, in order to achieve this qualification, you must book onto and pass an exam.
The Eff Test is re-launching in October 2020 with updated content and a new look and feel. You can register your interest to be notified when the new Eff Test launches.Sign Up to our Eff Test Interest List
Primarily aimed at mid-level planners, account handlers and brand managers.
But, anyone involved in strategic development and the evaluation of effective creative work across all disciplines – be it agency or client-side - will find this course invaluable.
Completing the Eff Test will allow you to:
View the Eff Test Certificate Policies applicable to all exam bookings.
For more information, please email firstname.lastname@example.org.
Taking the Eff Test has added rigour to all of the things that I took for granted around measuring the effectiveness of our work. It also inspired me to try new techniques and implement best practice. As a champion for effectiveness and effectiveness awards entries across my agency group, this has been invaluable. It has given me knowledge, tools and techniques that I can ingrain throughout our business and culture.