Make better, more informed, more strategic decisions in your role and empower yourself to work more collaboratively, efficiently and effectively with the Effectiveness Essentials Certificate.
Primarily aimed at entry-level advertising practitioners in agency and client businesses. But anyone at any level from any department would benefit from the overview of the key thinking, knowledge and practices of effectiveness that Effectiveness Essentials offers.
Mid to senior practitioners in effectiveness, planning and strategy should embark on the Advanced Certificate in Effectiveness (formerly known as the Eff Test).
View the full Effectiveness Essentials Certificate syllabus.
Please select your intake from the ‘Intakes’ drop down on this page and proceed to checkout.
Once booked, you can access and start your online learning via the IPA website. To access, please head to your personal IPA portal via the profile icon and click on ‘Training’. Or, visit your personal Training page.
Non members must complete this qualification by 31 December of their intake year.
The Effectiveness Essentials Certificate is free for IPA members. There is no completion deadline for IPA members, unless one has been set for you by your employer.
If you are purchasing the Certificate as a business based outside of the UK and believe you should not be charged VAT on the sale, please get in touch with firstname.lastname@example.org. If your business is based in the EU, we will ask you to confirm your VAT number before making your booking. This VAT number will be recorded as part of your sale transaction. If your business is based outside the EU, we will ask for further evidence of your business location.
The Effectiveness Essentials Certificate Qualification Policies are applicable to 2023 all bookings. Please see the Effectiveness Essentials Certificate Qualification Policies for all 2024 bookings.
We operate a 14-day cancellation policy. Please view the Policies or further details.
Please see the Special T&Cs for our Ukraine Programme.
For more information, please email email@example.com.
The sooner those coming into marketing & advertising acquire a grasp of the fundamentals of effectiveness, the more able they will be to add value and to challenge the mistakes that so many make in our world. Effectiveness Essentials is a giant leap forward for our industry.