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Excellence in Leadership

Key skills you need to run your agency’s business

This programme will help you broaden your perspective beyond your individual role and develop the confidence, judgement and leadership capabilities needed to operate successfully at the most senior levels of an agency

Who is the course for?

For current and future board-level individuals in communication agencies of all disciplines, who want to strengthen their ability to lead people, culture and the wider agency business.

What are the benefits?

  • Build greater commercial confidence, sharpening your understanding of the business and the role senior leaders play in driving sustainable growth.
  • Become a more impactful people leader, with practical insight into building high-performing teams and developing talent.
  • Explore some of the major forces changing agencies and the expectations placed on tomorrow’s leaders.
  • Learn from leading voices across the industry, drawing on their experience and real-world lessons to inform your own approach to leadership.
  • Put your learning into practice through an optional essay-based assignment, with successful completion earning three MIPA stars.

Agenda

Location: All sessions will run in-person at the IPA, 44 Belgrave Square, SW1X 8QS

Tuesday 13 April, 9am – 6pm

  • Leadership in turbulent times
  • Learnings from McKinsey
  • Commercial leadership – what your CFO needs from you
  • Commercial leadership – business acumen
  • Understanding your leadership impact
  • Networking drinks

Wednesday 14 April, 9.30am – 5.30pm

  • Transformational growth
  • Building a high-performing senior leadership team
  • Leading yourself
  • Building your personal brand

Thursday 15 April, 9.30am – 4pm

  • Talent strategy management and succession planning
  • The coaching mindset
  • The future is diverse & inclusive
  • The future is sustainable
  • The future is AI?

Please note this agenda is subject to change.

Your chair: Lisa Morgan

Lisa Morgan is a leading global specialist in children’s, family and gaming advertising, with 25 years’ experience across global networks including WPP and Publicis, as well as independent agencies. She has worked with global brands across FMCG, toys, entertainment, finance and music.

As Group Managing Director of Generation Media, Lisa has played a pivotal role in driving business growth, international expansion, acquisitions, launching new businesses and developing innovative services. She is a respected industry speaker, presenting at forums across the UK, US and internationally, and regularly contributes insights on leadership and business growth through her column for The Media Leader.

Recognised in Campaign’s prestigious 40 Over 40 list, Lisa is passionate about developing people and future leaders. She is an EMCC-accredited coach, qualified LEGO Serious Play facilitator, London School of Economics MBA Essentials graduate and holds a BA in Advertising and Marketing from Bournemouth University.

Lisa is currently serving her second term on the Institute of Practitioners in Advertising (IPA) Council and sits on the committee of The Fence Club, a toy industry organisation dedicated to raising funds for children's charities, where she is in line to become Chairperson in 2029.

Lisa is deeply committed to developing future leaders and giving back to the industries and communities she serves.

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