Foundation Certificate

Specifically designed for candidates based outside of the UK.

Kick start your career in advertising with the global version of the IPA Foundation Certificate, adapted for candidates outside of the UK. With 16,000 graduates in over 60 countries, the IPA Foundation Certificate is the world's number one professional advertising qualification.

Foundation Certificate

Who is this qualification for?

Anyone outside of the UK with less than a year’s experience in an advertising, marketing or communications role. From recent graduates in their first year to people entering the industry from another profession.

If you are based in the UK, please visit Foundation Certificate (UK).

What are the benefits?

This version of the certificate has been specially designed for candidates from outside of the UK. This 'global' version is edited by and contributed to by practitioners working across different markets and contains examples and case studies from across the globe, ensuring that the learning is relevant to you, wherever you are from. 

  • Gain an essential overview of all areas of advertising
  • Understand consumers, their motivations and how to influence purchasing decisions through the science of choice
  • Learn how to write strategies that sell, the roles of different media, how to use data and how to measure the success of your work.
  • Earn the confidence to perform your role with confidence and expertise

 View the full Foundation Certificate syllabus.

How is the qualification delivered and assessed?

  • Thirty hours of online learning accessible through the IPA website on any device, or via the IPA Learning app.
  • You should allow for 2 months of study prior to sitting the exam.
  • Formal 2-hour online exam. Three hours in non-English speaking countries.
  • If you pass the exam, you will be awarded a digital certificate of completion and 2 MIPA stars towards personal accreditation.

How do you book onto and access the qualification?

Please select your chosen exam date from the ‘Intakes’ drop down on this page and proceed to checkout.

Once booked, you can access and start your online learning via the IPA website. To access, please head to your personal IPA portal via the profile icon and click on ‘Training’. Or, visit your personal Training page.

Free Learning for IPA Members

IPA Members can access the Foundation Certificate online learning free of charge. Simply select “Free Learning for IPA Members” from the Intakes drop down. If you are based in the UK, please visit the Foundation Certificate (UK) booking page.

NOTE: The free online learning intake is not inclusive of an exam date. To achieve the Certificate, you must book onto, sit and pass an exam.

2022 Exam Dates

  • 25 April 2022. Booking deadline 25 February 2022.
  • 27 June 2022. Booking deadline 25 April 2022.
  • 26 September 2022. Booking deadline 29 July 2022.


  • Members: £250+VAT
  • Non-Members: £500+VAT


If you are purchasing the Certificate as a business based outside of the UK and believe you should not be charged VAT on the sale, please get in touch with before making your booking. If your business is based in the EU, we will ask you to confirm your VAT number before making your booking. This VAT number will be recorded as part of your sale transaction. If your business is based outside the EU, we will ask for further evidence of your business location.


The Foundation Certificate Qualification Policies are applicable to all exam bookings.

We operate a 14-day cancellation policy. Please view the Qualification Policies for further details.

Please see the Special T&Cs for our Ukraine Programme.

For more information, please email

Please note: if you are taking one of our courses or qualifications through your employer or educational establishment, we may need to share your information - including your course or qualification results - with them. For further details about how we treat your personal data, please see our privacy policy.