CPD Accreditation Support and Resources

Accreditation is the yardstick by which the UK’s best agencies want to be measured.

Every year we help our member agencies meet their accreditation requirements. After all, it's the yardstick by which the UK's best agencies want to be measured. And in these complex and chaotic times, it provides a solid grounding from which to forge ahead.

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CPD accreditation support and resources

    How to achieve Accreditation

    Once you've been in membership for a full calendar year or more, we'll ask you to submit for CPD Accreditation every year.

    Please note that the CPD Accreditation deadlines are approaching:

    • CPD Standard: 31 January 2024
    • CPD Gold: 7 February 2024

    In order to maintain your IPA membership, you'll need to be ready to prove that you have adhered to these five criteria:

    We'll select a third of members for a CPD Progress Review each year. We'll check that the CPD performance is supporting the business and help plan future activity - there's no charge for this service.

    CPD Gold and Platinum Accreditation

    We think it's important to reward agencies who achieve outstanding results. So for those who can prove real business gains due to outstanding use of CPD, we'll reward them with Gold or Platinum Accreditation.

    The IPA CPD Gold Accreditation scheme recognises and rewards CPD excellence. IPA member agencies who receive the accolade demonstrate a genuine culture of learning; bettering the professionalism, development and reputation of the industry, enhancing clients’ brands and agencies’ worth as a result. When submitting for CPD Gold Accreditation, agencies must demonstrate that CPD lies at the heart of their business. After achieving CPD Gold Accreditation for four years in any five year period, you’ll also be eligible for CPD Platinum Accreditation, the IPA accolade for sustained CPD excellence.

    Personal Membership Scheme (MIPA)

    Helping agencies maximise their potential isn't our only motivation. We want individual Advertising Practitioners to be viewed on the same footing as Architects, Engineers and Lawyers. So in 2016 we launched a personal membership scheme (MIPA).

    MIPA is a rigorous accreditation that practitioners can add to the end of their name on their business card or CV. It's an accolade that will instantly identify them as having achieved best practice in a challenging field.

    IPA CPD Accreditation Starter Pack

    This document provides an overview of the IPA's CPD Standard Accreditation scheme including the key processes, requirements, and useful links and contacts. It is a useful tool for CPD managers and anyone who is responsible for organising or assessing agency training and learning activities.

    • The IPA CPD Accreditation Starter Pack is currently being updated

    CPD Manager Courses

    Help your agency achieve their accreditation. We created five free online training modules as an introduction to Continuous Professional Development. You can access it whenever you want. The training covers a wide range of key topics to help you run your agency or business better such as planning and evaluating the training programme, effective appraisal and creating a business plan.

    CPD Manager Role and Responsibilities

    As CPD Manager you are central to the life of the agency and the people who work within it. Whether you are new to the position or an experienced manager we'll help you develop a vibrant learning culture to support real commercial objectives.

    The CPD Manager:

    • Sets up and maintains the CPD Accreditation programme in the agency.
    • Monitors the agency's CPD progress and activities throughout the year and prompts individuals to take ownership of their own development and maintains accurate records of CPD activities.
    • Agrees business objectives with senior management.
    • Oversees development of a training plan.
    • Negotiates and manages the CPD/development budget.
    • Communicates the programme’s resources and benefits to the agency, especially senior management.
    • Ensures all induction and appraisal programmes are set up, maintained and effective.
    • CPD manager's should refer to the profile - registration guide (pdf) as well as the guide to using the CPD dashboard (pdf)

    CPD Managers' Training Forum

    These free informal sessions are for CPD leaders in member agencies to get together and compare notes. You'll be encouraged to discuss training issues, pool knowledge, share triumphs (and even disasters). The session often includes guest speakers and attendance at any session contributes towards your CPD.

    The aim of the forum is that attendees, inspired by “the wisdom of crowds”, return empowered to their agencies, secure in the knowledge that CPD isn’t a business nicety, it’s a commercial imperative.


    We are here to support you and your agency achieve and uphold your CPD accreditation.

    Training and Development Team


    020 7235 7020

    Last updated 05 February 2024

    As a client it is hugely reassuring to see how each of these agencies are absolutely ensuring that their staff develop as true advertising professionals, who are not only technically trained, but engaged, inspired, well and able to work to their full potential.