2021 Effectiveness Accreditation Judges

See the complete list of judges.

Judges

The submissions will be assessed by a panel of leading brand owners, academics, authors and renowned effectiveness specialists, and Chaired by Unilever’s Global Director Marketing Learning & Capabilities, Jo Hagger Royce.

None of the assessment panel will work for an existing IPA member agency. See the complete list of judges.

Jo Hagger Royce

Jo Hagger Royce

Global Marketing Capabilities Director, Unilever

Craig Mawdsley

Craig Mawdsley

Founding Partner, craig+bridget

Eve Williams

Eve Williams

Chief Marketing Officer, eBay (UK)

Lis Blair

Lis Blair

Chief Growth and Marketing Officer, Bulb

Mark Sandys

Mark Sandys

Global Head of Beer, Baileys, Smirnoff & Captain Morgan, Diageo

Raj Kumar

Raj Kumar

Group brand and reputation director, Aviva Plc

Sera Holland, FIPA

Sera Holland, FIPA

Co-Founder, The Fawnbrake Collective

Simeon Duckworth

Simeon Duckworth

Research UCL

Simona Botti

Simona Botti

Professor of Marketing: Chair, Marketing Faculty, London Business School