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2023 Effectiveness Accreditation Panel

See the complete panel.

Panel

The IPA Effectiveness Accreditation is an endorsement that your agency culture is dedicated to business effectiveness. Find out how to apply.

The submissions will be assessed by a panel of leading brand owners, academics, authors and renowned effectiveness specialists, and chaired by NatWest Group CMO and ISBA President Margaret Jobling.

None of the assessment panel will work for an existing agency.

Margaret Jobling, Chair of Judges

Margaret Jobling, Chair of Judges

NatWest Group CMO and ISBA President

Fran Cassidy, Convenor of Judges

Fran Cassidy, Convenor of Judges

Founder of Cassidy Media Partnership

Simona Botti

Simona Botti

Professor of Marketing: Chair, Marketing Faculty, London Business School

Emma Botton

Emma Botton

Group Brand, Proposition and Marketing Communications Director at Tesco

Sarah Brown

Sarah Brown

Marketing Director, Strategist and Independent Consultant

Alison Falconer

Alison Falconer

Global Consumer Planning Director, Guinness and Beer at Diageo

Laurence Green

Laurence Green

Independent adviser to creative businesses

Ruth Pignal-Jacquard

Ruth Pignal-Jacquard

Head of Planning, Insights & Effectiveness at Virgin Media O2

Stephanie Marks

Stephanie Marks

Media Planner, Agency Leader, Business Lead, Client Leadership, New Business

Emma MacDonald

Emma MacDonald

Professor of Marketing at Strathclyde Business School

Stuart McDonald

Stuart McDonald

Head of Marketing Strategy, Planning & Performance, Aviva

Neil Rycraft

Neil Rycraft

Former Head of Brand and Marketing Communications Strategy at Visa

Dipika Saggi

Dipika Saggi

Marketing Director at CALM

Vinod Subramanian

Vinod Subramanian

Former Global Marketing Director at DiDi

Francesca Theokli

Francesca Theokli

Marketing Director at Weetabix

David Turton

David Turton

Marketing Services Manager at Nexus