In a special edition of the IPA Effectiveness Files, Laurence Green explores the stories behind this year's IPA Effectiveness Awards.
He chats to Nationwide's Richard Warren about their Gold-winning paper, and to Stephanie Simon and Oli Moore - authors of the Grand Prix-winning Currys paper - before diving into the key themes from the Awards with Les Binet.
Download your copy of any of this year's IPA Effectiveness Awards case studiesSubscribe on Spotify, Apple Podcasts, Amazon Music, Buzzsprout or SoundCloud to have the latest episodes delivered straight to your phone and to listen to the full back catalogue.