Bassett's Liquorice Allsorts: The Day the World Turned Bertie

Brings story of 1987 re-launch up to date, that success was repeated in 1988 with almost identical campaign. Sales and share performance improved. 1989-90 had only low budget advertising support. The areas with heavier weighted advertising showed greater propensity to buy and greater sales increased. Bag format changed in 1991 with national TV following original theme. Advertising paid for itself several times over.