Suffering negative public opinion, made worse by the Chernobyl disaster of 1986, the objectives were to show that BNFL were careful to be open and honest with the public, to allow ways for people to gain information about the company and emphasise its conventional aspects which were generally ignored by the media. Worry seen to be inversely related to knowledge. Used TV and quality press, not allowed to make the case for nuclear energy and remain impartial on any political issues. Changes in attitudes to BNFL were shown and the number of visitors increased, campaign was used as a source of information and company was seen more positively.