We use cookies on our website to improve your browsing experience, improve performance and for analytical purposes. Find out more by reading our Cookie Policy. By using our website you consent to our use of cookies.
Second prize winner. In 1985 when the new Granada was launched Ford's share of the market was in decline. Granada name was retained but needed to revitalise. TV, colour press and posters were used. Outcome was a quick increase in registrations for the model. Success partly due to improvements in the car but advertising also played a role.