Glen's Vodka - A nicely judged campaign

After 50 years Glen Catrine a successful Scottish drinks manufacturer needed to change the name of its flagship brand and at the same time defend their market position. A very short space of time was allowed to develop this campaign and it had to be effective straight away, with no option for second chances. A further difficulty was reaching the three different target groups at the same time. A memorable creative idea solved the difficulties with immediate results