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Imperial Leather: Imperial Leather sponsorship wins the 2002 Commonwealth Games
Imperial Leather: Imperial Leather sponsorship wins the 2002 Commonwealth Games
Imperial Leather: Imperial Leather sponsorship wins the 2002 Commonwealth Games
A great example of sponsorship working for a brand in which Imperial Leather was able to impose its own personality within its sponsorship of the 2002 Commonwealth Games. Its reputation amongst consumers, journalists and employees was improved