Invest Northern Ireland: Encouraging Northern Ireland's entrepreneurs to go for it

The launch of the 'Accelerating Entrepreneurship Strategy' in 2003 aimed to increase the level of entrepreneurship in Northern Ireland which at that time was very low. 'Go For It' campaign was launched in October of that year using TV, outdoor and ambient media and running for four months. More positive attitudes to entrepreneurship were immediately apparent and there was a very noticeable rise in the numbers of potential entrepreneurs coming forward for help