Kellogg's Super Noodles: Advertising: Key to the success of Kellogg's Super Noodles

National launch of Kellogg's Super Noodles in 1979. Objective: to establish a major new non-cereal Kellogg brand worth £5 million RSP within 3 years. To create awareness and inspire trial. Target market: housewives with children. Media: press and posters. Some TV. Evaluation: was mostly an impulse buy. Advertising was modified, media budget was increased, additional TV support. Advertising was shown to have played a significant role in the brands undoubted success over two years.