Midland Bank Vector Account: A new kind of bank account for a new kind of customer
Midland Bank Vector Account: A new kind of bank account for a new kind of customer
Midland Bank Vector Account: A new kind of bank account for a new kind of customer
The new Vector bank account product aimed at 'opportunist' customers, press campaign to portray the idea of a simple direct relationship between bank and customer. Revenue was generated in excess of media spend. 60% of new account customers were 'opportunists'.