National Express: GoByCoach.com - A ;bricks to clicks' success story

National Express: GoByCoach.com - A ;bricks to clicks' success story

A two fold advertising strategy showed how a coach company succeeded in providing an offer on a website. Firstly to launch and to encourage visitors to the website and secondly to encourage purchase online. The campaign was restricted to the national press. Success was claimed to have achieved objectives in site awareness and sales