We use cookies on our website to improve your browsing experience, improve performance and for analytical purposes. Find out more by reading our Cookie Policy. By using our website you consent to our use of cookies.
Paper looks at the need to revitalize the brand in 1989. Using a 10sec TV commercial and women's glossies 'Discover Your Natural Best' ran in spring and autumn. 1990/91 saw decline halted with a UK sales growth of 15%, raising brand awareness. 1992 ad spend was increased by 100%