Norsk Data: Advertising in the UK 1985-1988
Minicomputer based solutions, company had a three year plan with a sales target of £40.4million by 1988. Creative opportunities from the recognition that consumers wanted solutions not machines. Three stage campaign, initially to create awareness and confidence and then to generate response, evaluate its quality and analyse responses. Finally generating response into an ongoing campaign. Corporate advertising in a number of management journals and products advertised in trade magazines. Tracking showed in crease in awareness, knowledge levels and advertising recall.