Sandplate: The successful use of TV advertising for a DIY launch
Sandplate: The successful use of TV advertising for a DIY launch
Sandplate: The successful use of TV advertising for a DIY launch
A low cost campaign to launch a new range of DIY products with sales mainly to be in DIY 'supersheds'. During the main burst huge sales increases were shown against the control, declining late but remaining double that of the control area. Some increases in brand awareness shown.