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Scottish Blood Transfusion service: New strategy, new blood
Scottish Blood Transfusion service: New strategy, new blood
Scottish Blood Transfusion service: New strategy, new blood
Donor decline was a big issue for the Scottish service. The cost effective advertising produced by The Bridge used international experience to combine TV and radio in a response-generating campaign. There was an threefold increase in calls and the donor quota was achieved at half the previous cost per response