Inviting people to sacrifice free time and expose themselves to potentially upsetting situations without pay is no mean feat. We have proven that small budget doesn't equate to small campaign, and the magnitude of the work required us to reach out throughout Scotland. Response growth from 2001 to 2002 was 374%. It's a simple campaign, the results are straightforward and it's extremely effective. We can clearly show how advertising achieved goals and revolutionised recruitment to the Children's Hearings system