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Seven Seas: Broadcast Sponsorship of Channel 4's Countdown
Seven Seas: Broadcast Sponsorship of Channel 4's Countdown
Seven Seas: Broadcast Sponsorship of Channel 4's Countdown
Seven Seas Cod Liver Oil can be considered a Super brand as it is most closely associated with its operating category and was also responsible for creating that category. To retain its reputation innovation in the supplements market, Seven Seas needs to continuously review its brand communication strategy. This review resulted in its sponsorship of the Channel Four quiz programme: Countdown