Supasnaps: How Supasnaps Snapped Up the Market with Snappit
Supasnaps: How Supasnaps Snapped Up the Market with Snappit
Supasnaps: How Supasnaps Snapped Up the Market with Snappit
Describes free camera giveaway promotion for Supasnaps. Objective was to raise awareness of the promotion. Media: TV in 8 area with press support and in-store displays. Results: dramatic increase in awareness of the offer in advertised areas. This led to increased film sales. Profit made more than paid for adspend