The Department of Energy, Communications & Natural Resources (Ireland): Energy efficiency for Ireland

Following Ireland's significant economic growth between 1900 and 2006, the country's Department of Energy, Communications and Natural Resources faced the challenge of a corresponding increase in primary energy usage. Their strategy was to create a national movement 'The Power of One' to change people's behaviour towards energy consumption and promote energy efficiency. Visible energy reduction was tested and proved and there was a significant increase in usage of energy efficient CFL light bulbs as a result of the campaign.