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UTV Peak Soaps: How a television station went multi-media to expand its market
UTV Peak Soaps: How a television station went multi-media to expand its market
UTV Peak Soaps: How a television station went multi-media to expand its market
Coronation Street had moved form RTE to UTV. A strategy was needed to gain both advertisers and viewers. Strategies to promote Coronation Street in the Republic are described. UTV gained a further 72,000 viewers per programme representing a 23% increase in UTV's audience compared to the month before the changeover