Visit Scotland: How The Adventure Sport Campaign Created A Step-Change for Brand Scotland
Visit Scotland: How The Adventure Sport Campaign Created A Step-Change for Brand Scotland
Visit Scotland: How The Adventure Sport Campaign Created A Step-Change for Brand Scotland
Extending Brand Scotland by including adventure sports, VisitScotland were able to establish a strong position as, 'Scotland - Europe's Adventure Capital' using TV, Events and PR. The impressive results generated an extra £39million for the Scottish economy. An ROI of £54 was achieved for every £1 spent