IPA Production has worked with the APA, Equity and ISBA to develop a new Casting Brief Template which aims to encourage diverse and inclusive casting and authentic on-screen portrayals.
The template aims to encourage:
- A pause for thought at the moment of transition from the creative development and treatment phases, where agencies might want to reflect with directors and clients about whether unnecessarily specific pre-conceptions about the characters have arisen.
- Creatives not being faced with a ‘blank page’ when asked to draft a casting brief under time pressure.
- Greater diversity, equity and inclusion in the hiring aspect of the casting process.
- Authentically diverse and inclusive on-screen portrayals, properly integrated with the aims of the agency, production company, brand and campaign.
- Thorough best-practice in communicating the requirements of the role and specifics of fees and usage by attaching those in detail to the casting brief from the outset.
Endorsed by APA, Equity and ISBA
