IPA Insight Infographic: COVID-19 and Premium Purchases

Research, analysis and statistics from the IPA Insight Centre.

Who is purchasing premium goods during lockdown and what are they buying?

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, internal brainstorming and idea generation.

Find out more about the IPA's research into COVID-19 and Premium Purchases