TouchPoints Perspective - Framing Sustainability

An exploration into sustainability attitudes and the potential of framing messages to specific audiences.

TouchPoints latest work on understanding people's views towards sustainability and how best to adapt communication strategies.

This report provides an initial exploration into the multiple facets of climate change and sustainability messaging using TouchPoints 2019 shopping and lifestyle statements. The main premise of this report is to understand the formation of opinions around climate and to suggest actionable advice on how to frame sustainability messages to best fit an audience's views.

Access the full report: 'TouchPoints Perspective - Framing Sustainability'