Are LLMs rewriting the rules of advertising effectiveness?

IPA Effectiveness Conference 2026

Exploring what LLMs mean for decision-making, discoverability, distinctiveness and the day-to-day practice of strategy and planning.

Panellists include:

  • James Hankins, Strategic Marketing Consultant, Vizer Consulting
  • Neil Barrie, CEO & Co-Founder, 21st Century Brand
  • Dr James Carney, Founder, Texture AI Associate Professor, The London Interdisciplinary School
  • Cassandra Hall, Marketing and Brand Director, Motorway
  • Billy Ryan, Head of Analytics and Effectiveness, the7stars

 

Last updated 29 October 2026