The IPA Effectiveness Conference provides unparalleled opportunities for brands and agencies to arm themselves with the knowledge needed to navigate Marketing Effectiveness and improve business performance.
Click on the tiles below to watch a recording of the session.
Conference welcome
Cressida Holmes-Smith, CEO of Lucky Generals and Chair of the IPA Effectiveness Leadership Group
Creativity, commitment and commercial growth
Cressida Holmes-Smith, Sarah Booth, Dr Chris Jones and Ian Whittaker on creating a language of creative effectiveness that the boardroom will get behind.
From insight to action: Aligning marketing and finance for growth
Claudio Righetti, Vice President, Customer & Business Development, Analytic Partners
Excellence Diploma in Brands: Special prizes
Fern Miller and Laurence Green, Co-Chairs of the IPA Excellence Diploma in Brands
Retail media: The attention opportunity hiding in plain sight
Mike Follett, Dean Harris and Lorna Hawtin
Taming the wild west of influencers: From measurement to creative ambition
Simon Harwood, Gemma Albin and Emma Harman
Are LLMs rewriting the rules of advertising effectiveness?
James Hankins, Neil Barrie, Dr James Carney, Cassandra Hall and Billy Ryan
The awareness effect: How ad awareness unlocks everything else
Jane Christian, Anthony Jones and Nic Pietersma
Effectiveness Awards Grand Prix: the first interview
Suzanne Quinn, Karen Martin, Jo Arden, Oli Moore and Stephanie Simon
Closing remarks
Cressida Holmes-Smith, CEO, Lucky Generals and Chair of the IPA Effectiveness Leadership Group
Catch up with past Effectiveness Conferences
Sponsors
